You are what someone says about you. You are what clients perceive you to be.
Are you telling people who and what you are, or are you letting them come to their own conclusions?
Your brand should clearly communicate your company image and your company message quickly and clearly, with no room for assumptions. This communication is done with a series of personalized spoken and unspoken truths. Your brand should lead your clients to form a clear vision and definition of your company. The definition of the company is a uniquely personal journey. The stronger your brand definition, the stronger your professional positioning.