Today is filled with doubt and anxiety. I find myself riddled with questions about what the business will be. You see the journey of preparing to open a business for the first time and exposing your product to the public is a gut-wrenching battle between your heart and mind. My mind is telling me, “you can’t charge that price” and “what the hell is that color” and “what do you think you are doing, nobody will buy this”. Ugh! Shut up already! Just SHUT -IT!
At this point in my life, I have started several businesses and had some small successes with them. I enjoy every lesson I learned in the process both good and bad. They were all great at that point and time in my life. They just weren’t quite the right thing at the right time. They did however, serve a much-needed purpose to prepare me for the real performance or shall I say, the main act. They taught me how to let my heart win the battle. You see, I am dense, stubborn and tenacious. It took me a few tries to learn, to understand and to let myself be engulfed with my passion. I never gave up and I kept coming back for more.
I tell you this to try and explain how tedious, debilitating, heartbreaking and frustrating finding and following your creative force can be. As a creative, all I want to do is create. But alas, I am not able to hire out several important aspects of the business. I am still scraping from my household budget and selling things to get supplies, pay required business fees and silly me, I need product! The creative stuff, Duh! So, I would have gladly hired people to do things like build a website or take professional photography but it was not a reality. Who are we kidding here. This is not a reality for most, if not all, of the entrepreneurs out there. Remember, Bill Gates didn’t even have a product let alone a logo or website!
Even though I’ve been in this rodeo a few times before, I still think it is so overwhelming. Most people can’t get passed this point. They let their mind take over. At the time of starting Futurology, I did not know if anyone would buy my stuff or if I was doing what I was suppose too. I just knew that the internal desire and need to do it was so overwhelming. I must have looked and sounded like a crazy person. And I am sure if you ask my husband or boys they will agree, rather quickly I might add. The point here is to recognize that if it were easy, then everyone would have a widely successful business and we would all be millionaires doing what we love.
The truth is that you must recognize the level of work involved in becoming a successful business owner. As I remind myself to let go of the details sometimes and focus on the goal, I feel somewhat relieved. For me, it can be excruciatingly difficult because I obsess about the details. This is my mind in an all-out battle with my heart. Thankfully my previous attempts starting a business have prepared me to understand that moment when it arrives.
I get a glimmer in my eye and small smirk on my face as I feel the heart winning this time. This is the moment you should reflect on. This is the moment that shows you the answer you seek. If you are experiencing this moment and you have this battle happening, you are on the right path. You are following your heart. This is the “thing” you hear people talk about. It is the peace that comes with choosing to do what you love. Letting your heart cross the finish line is the answer.